Notes on Android Market for Developers session at Google I/O 2011

Notes on Android Market for Developers session at Google I/O 2011

(For Google I/O Show and Tell http://www.meetup.com/seattle-gtug/events/16361982/)

- James Moore, [email protected]

Session video is up at http://www.google.com/events/io/2011/sessions/android-market-for-developers.html

• Growth
• 400k activations/day for Android devices worldwide
• 60% of activiations are outside USA
• He emphasized Korea and Japan
• Up from 100k/day YOY
• App installs
• 8x from 2009 -> 2010
• 2011 as of today is slightly more than all of 2010
• Charts around 3:08 in video
• Apps are used by Gingerbread and Honeycomb
• New device users == heavy consumers of applications
• graph at 6:30
• Recent installs of apps (trending categories)
• Games
• Entertainment
• Tools
• Media
• Travel and local
• Transportation
• Trending Paid apps categories (8:46)
• Games
• Tools
• Personalization
• Productivity
• Entertainment
• Medical
• Comics
• Shopping
• New OS versions are most of the app downloads 10:32
• They see two versions of Android dominant over time (the two change as new releases come out)
• Today
• 25% 2.1
• 75% 2.2
• developer.android.com has lots of numbers for things like versions, screensizes
• Major vendors committed to 18 month upgrade guarantees, announced at IO2011
• Quick demos of (14:49)
• Pulse News
• Angry Birds
• Gun Brothers
• Talked about approaches to OS version dependencies
• 90% of Android devices hitting the market have OpenGS 2.0
• New market tools offer better targeting
• Devices, geography, screensize, etc
• Coming soon
• Multiple apks (23:01) in June
• One app listing
• Different screen sizes, etc
• Multiple apks
• Aggregates billing, rating, comments
• Large apks 24:23
• 4GB total
• 50 meg apk plus 2 x 2GB bundles downloaded separtelly
• One-click integration with AdMob, already launched
• Lots of new lists on Marketplace
• Trending
• Lists by market
• Better ways to show all apps from a developer
• Direct carrier billing is 50% of app sales at one (unnamed) US carrier
• In-app upgrades are working really well

These notes are up at https://docs.google.com/document/pub?id=1mWJAHkFcP_C91opc9bOKowHye3BgMwk2G-92Mia-MUA