Notes on Android Market for Developers session at Google I/O 2011
Session video is up at http://www.google.com/events/io/2011/sessions/android-market-for-developers.html
These notes are up at https://docs.google.com/document/pub?id=1mWJAHkFcP_C91opc9bOKowHye3BgMwk2G-92Mia-MUA
(For Google I/O Show and Tell http://www.meetup.com/seattle-gtug/events/16361982/)
- James Moore, [email protected]Session video is up at http://www.google.com/events/io/2011/sessions/android-market-for-developers.html
- Growth
- 400k activations/day for Android devices worldwide
- 60% of activiations are outside USA
- He emphasized Korea and Japan
- Up from 100k/day YOY
- App installs
- 8x from 2009 -> 2010
- 2011 as of today is slightly more than all of 2010
- Charts around 3:08 in video
- Apps are used by Gingerbread and Honeycomb
- New device users == heavy consumers of applications
- graph at 6:30
- Recent installs of apps (trending categories)
- Games
- Entertainment
- Tools
- Media
- Travel and local
- Transportation
- Trending Paid apps categories (8:46)
- Games
- Tools
- Personalization
- Productivity
- Entertainment
- Medical
- Comics
- Shopping
- New OS versions are most of the app downloads 10:32
- They see two versions of Android dominant over time (the two change as new releases come out)
- Today
- 25% 2.1
- 75% 2.2
- developer.android.com has lots of numbers for things like versions, screensizes
- Major vendors committed to 18 month upgrade guarantees, announced at IO2011
- Quick demos of (14:49)
- Pulse News
- Angry Birds
- Gun Brothers
- Talked about approaches to OS version dependencies
- 90% of Android devices hitting the market have OpenGS 2.0
- New market tools offer better targeting
- Devices, geography, screensize, etc
- Coming soon
- Multiple apks (23:01) in June
- One app listing
- Different screen sizes, etc
- Multiple apks
- Aggregates billing, rating, comments
- Large apks 24:23
- 4GB total
- 50 meg apk plus 2 x 2GB bundles downloaded separtelly
- One-click integration with AdMob, already launched
- Lots of new lists on Marketplace
- Trending
- Lists by market
- Better ways to show all apps from a developer
- Direct carrier billing is 50% of app sales at one (unnamed) US carrier
- In-app upgrades are working really well
These notes are up at https://docs.google.com/document/pub?id=1mWJAHkFcP_C91opc9bOKowHye3BgMwk2G-92Mia-MUA
